Michael J Galante, TheSalesCoach

Construction Industry Marketing Courses
Market Research and Go-To-Market Planning are universal disciplines that certainly apply to construction and building materials.

Having spent the last 15 years working along side Senior Management, Regional Managers, Marketing staff, and Sales Professionals, we've looked at the data and been on a few sales calls. We've been in the field, listened to customers just like your, and shaken a few hands...


Through it all, it is quite clear that the more you know about your market and its ever-changing position, the stronger you are.
Marketing Construction Services


The Construction Marketing Course is another industry Best Practice. A well designed strategic model covering all aspects of sales and marketing for construction projects and building materials.

Market Leaders in construction have indepth knowledge of their markets, offer the right mix of products and services, and support a customer driven culture. Their reps have a strong grasp on selling skills, and senior management has visibility into their production.

We help you wrap your hands around your geographic markets, construction segment, competitive environment, and your value offering. This course applies to any construction company in any geographic market. Whether you're laying pipe, selling decorative concrete, hanging drywall, pulling cable, or selling it by the ton!


Content overview:

  • Marketing and Sales Defined
  • The Construction Marketing and Sales Strategy Model
  • Overview of the 4 P's of Marketing
  • Market Share and Geographic Segmentation
  • Environmental Scanning and Economic Drivers
  • Competitor Knowledge
  • Vertical Integration and Product Segmentation
  • Price vs. Volume and Value Added Selling
  • Customer Segmentation
  • Building a Customer Centric Organization
  • The Construction Sales Professional
  • Branding and Promotion
  • Industry examples


PLUS, we customize the content and Case Studies to your real-world selling situations so your people can definitely relate.

Call NOW for a FREE consultation!


Call  516.356.5760

Email  construction@thesalescoach.com
Marketing Construction Services

Revenue Management in Construction - when it comes to pricing and bidding in the construction sector - utility contracting, curb and gutter, road building, materials supply, General Contracting, Sub Contracting, or any other area of the business, you need a solid handle on your margins or you are in trouble!

At the risk of stating the obvious, you are in business to turn a profit. Not just to turn over revenue!

Here's where our Know, Plan, and Execute model will help your team win more bids and sell more product at higher profitable margins!

Our Revenue Management in Construction program is an industry leading Best Practice. Guaranteed to give your people better insight and decision making tools. We can help you become the market leader or fight that 800lb gorilla more effectively.

Content Overview:

  • Building an effective Market Driven pricing program
  • Understanding the critical relationship between Supply & Demand
  • Formulas and tools for deciding between Price and Volume
  • Bid Tab Analysis process to identify Money Left on the Table
  • Eliminating useless discounting and margin loss
  • A structured approach to competitor positioning
  • Using Customer Segmentation to identify the four types of buyers
  • Creating Good Pricing Habits and a disciplined culture in your Sales Organization


Plus, we've created an industry first Pricing and Bidding Checklist identifying the 18 most critical elements to consider before estimating and pricing any construction project. This original work is only available to our clients.

Contact a leading expert NOW for a FREE consultation!


Call  516.356.5760

Email  construction@thesalescoach.com
Selling Building Materials