Michael J Galante, TheSalesCoach

Construction and Building Materials

The construction industry offers a unique set of challenges when it comes to Sales and Marketing. That's because your (geographic) reach is only so large. With that, you have to have a firm grasp on your market, customers and competitors.


Public and private customers are very demanding. They are often price conscious; have tight deadlines; require you to meet spec, and safety is a critical factor.

By having the right market knowledge, a sound plan, and flawless execution, you can make these factors positively impact your bottom line. Plus, keep your crews and Operations full with a profitable backlog!


Choose from the following workshops based on your specific needs.

The Construction Sales Professional is an industry Best Sales Training Program. Designed to guide the beginner, advanced salesperson or company representative through a simple yet effective formula that guarantees success. Even those who don't wear (or like) the "salesperson" moniker will benefit from the structured approach, sales tips and customer handling techniques.


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Marketing Construction Services


The Construction Marketing Course is another industry Best Practice. A well designed strategic model covering all aspects of sales and marketing for construction projects and building materials.

Market Leaders in construction have indepth knowledge of their markets, offer the right mix of products and services, and support a customer driven culture. Their reps have a strong grasp on selling skills, and senior management has visibility into their production.

We help you wrap your hands around your geographic markets, construction segment, competitive environment, and your value offering. This course applies to any construction company in any geographic market. Whether you're laying pipe, selling decorative concrete, hanging drywall, pulling cable, or selling it by the ton!


PLUS, we customize the content and Case Studies to offer your people real-world selling situations can relate to.


Call NOW for a FREE consultation!


Call  516.356.5760

Email  construction@thesalescoach.com
Marketing Construction Services


Revenue Management in Construction - when it comes to pricing and bidding in the road building, utility contracting, materials supply business, or any other area of the construction sector, you need a solid handle on your margins or you are in trouble!

At the risk of stating the obvious, you are in business to turn a profit. Not just to turn over revenue!

Here's where our Know, Plan, and Execute model will help your team win more bids and sell more product at higher profitable margins!

Our Revenue Management in Construction program is an industry leading Best Practice. Guaranteed to give your people better insight and decision making tools. So you can become the market leader or fight that 800lb gorilla more effectively.

Content Overview:

  • Building an effective Market Driven pricing program
  • Understanding the critical relationship between Supply & Demand
  • Formulas and tools for deciding between Price and Volume
  • Bid Tab Analysis process to identify Money Left on the Table
  • Eliminating useless discounting and margin loss
  • A structured approach to competitor positioning
  • Using Customer Segmentation to identify the four types of buyers
  • Creating Good Pricing Habits and a disciplined culture in your Sales Organization


Plus, we've created an industry first Pricing and Bidding Checklist identifying the 18 most critical elements to consider before estimating and pricing any construction project. This original work is only available to our clients.

Contact a leading expert NOW for a FREE consultation!


Call  516.356.5760

Email  construction@thesalescoach.com